Transform your team with tailored Corporate Education

Empower Your Workforce with Industry-Leading Training from GPHE.
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Turning Potential into Power through Education

Unlock the Potential of Your Team with Customised Bachelor of Marketing Management in Business Administration Programs.

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Tailored Programs

Customised solutions designed to address the specific needs of your organisation and industry.

Multiple Entry Points

Flexible entry points catering to diverse career stages of your employees.

Professional Designations

Five certifications and professional designations integrated into the curriculum to upskill your workforce.

Promotion from Within

Empower your employees by providing opportunities for upskilling and internal promotions.

Elevating Industry Standards,
Driving Organisational Success.

A South African first, our programme delivers an accredited three-year degree with a primary focus on marketing and business, with a secondary focus on financial management.

Through this course, your team will better understand customer behaviour, market dynamics, market research and data analysis, enhancing your team’s capabilities so your business stays ahead of the curve.

Meticulously designed to empower your aspiring financial service professionals using real-world scenarios, we equip them with the skills to apply innovative thinking and inspire them to create unique solutions that meet your organisation’s needs.

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Empowering Learners and Businesses

Created with the financial services sector in mind, our Bachelors degree is tailored to teach and assess the specific skills needed for success in areas like insurance and finance.

We emphasise creative problem-solving to set graduates up for success in real-life business and marketing scenarios. The degree is customised and designed for working individuals, ensuring immediate value for organisations through the practical application of in-depth industry knowledge.

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Immediate Impact

Combine certifications and practical experience for immediate impact in your organisation.

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Future Leaders

Delivers in-depth knowledge in financial services and insurance, readying your team for the changes and challenges ahead.

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Drive Innovation

Foster a culture of innovation and strategic excellence, setting your organisation apart and employees apart.

Bachelor of Marketing Management in Business Administration: Information and Curriculum

Degree Overview
Admission Requirements
Learner Outcomes

Bachelor of Marketing Management in Business Administration

Our curriculum is designed not just to educate but to innovate, with modules on digital marketing, strategic thinking, and financial management.

Graduates emerge with a holistic marketing skillset, ready to tackle challenges and drive growth in the financial services sector.

Total Credits: 360  |  Core Credits: 320  |  Elective Credits: 40

  • First Year Modules
    First Year Modules Core / Elective NQF Credit Allocation
    Marketing 1 Core 5 20
    Basic Accounting Core 5 20
    Business Communications Core 5 15
    Principles of Economics Core 5 20
    Business Management Core 5 25
  • Second Year Modules
    Second Year Modules Core / Elective NQF Credit Allocation
    Marketing 2 Core 6 20
    Financial Management 2 Core 6 20
    Applied Statistics Core 6 20
    Marketing / Business Research Methodology Core 6 20
    Digital Marketing Core 6 20
    Business Law Core 6 20
  • Third Year Modules
    Third Year Modules Core / Elective NQF Credit Allocation
    Applied Marketing Strategy Core 7 25
    Financial Management 3 Core 7 20
    Marketing / Business Research Analysis and Application Core 7 30
    Work Integrated Learning Core 7 25
    Choose any 2 electives below:
    Project Management Elective 7 20
    Global Marketing Elective 7 20
    Product Management Elective 7 20
    Marketing Channels Elective 7 20
    Brand Management Elective 7 20

Admission Requirements

Bachelor of Marketing Management in Business Administration  |  NQF 7, SAQA ID: 111067

The minimum entry requirement for this qualification is:

  • National Senior Certificate, Bachelor’s Degree Pass
  • Mature Age Exemption

Your team will better understand customer behaviour, market dynamics, market research and data analysis, enhancing your team’s capabilities so your business stays ahead of the curve.

  • Analyse the sales and marketing environment and design a sales and marketing business plan for a business to achieve its objectives.
  • Design sales and marketing research projects that will solve management problems.
  • Use analytical techniques, statistics, data and marketing research tools to design a sound marketing and research strategy.
  • Interpret data and provide management with information needed to solve problems.
  • Analyse and evaluate the financial, marketing and sales performance of a firm to determine relevant marketing and sales strategies.
  • Analyse business problems and formulate strategies that will allow the organisation to prosper and grow.
  • Evaluate alternative strategies from both a marketing, business and financial perspectives.
  • Apply a systematic approach to analysing data and statistics to make data-driven, evidence-based decisions to meet business goals.

Why choose GPHE?

Maintaining our legacy of excellence in FET, GIFS Private Higher Education and degree is accredited and recognized by leading authorities as tailored for the financial services sector.
Over 20 years’ experience in the financial services education and training industry.
Gain an accredited degree in three years that is recognised both in South Africa and globally. 
With multiple career entry points, our 3-year degree offers added professional certifications.
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Your Invitation to Lead

Step into a future where your financial services team is equipped with not just knowledge, but the ability to innovate and lead.

Partner with GIFS Private Higher Education to set your organisation and your team apart in the competitive landscape.