Bachelor of Marketing Management in Business Administration
Empower your future with our accredited degree program designed for real-world success.
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NQF 7
360 Credits
SAQA 111067
For a long time, the business world has been looking for a complete business qualification that brings together different areas of study with a financial sector focus.
Our Bachelor of Marketing Management in Business Administration was developed by the GPHE as a first-of-its-kind accredited degree in South Africa.
Transforming talent into Industry Leaders
Created with the financial services sector in mind, our Bachelors degree is tailored to teach and assess the specific skills needed for success in areas like insurance and finance.
We emphasise creative problem-solving to set graduates up for success in real-life business and marketing scenarios.
The degree is customised and designed for working individuals, ensuring immediate value for themselves and their organisations through the practical application of in-depth industry knowledge.
Degree Highlights
- Primary marketing and business focus, secondary focus on financial management.
- Targets key skills for insurance, banking and financial service sectors.
- Combines classroom theory with practical experience.
- Equips students for the evolving customer and industry needs.
- Learners gain five certifications and professional designations.
- Full-time or Part-time, Minimum 3 years Maximum 6 years.
Flexible, Simple Online Learning
World-class Student Support
Proven Academic Excellence
Bachelor of Marketing Management in Business Administration: Information and Curriculum
Bachelor of Marketing Management in Business Administration
Our curriculum is designed not just to educate but to innovate, with modules on digital marketing, strategic thinking, and financial management.
Graduates emerge with a holistic marketing skillset, ready to tackle challenges and drive growth in the financial services sector.
Total Credits: 360 | Core Credits: 320 | Elective Credits: 40
First Year Modules
First Year Modules Core / Elective NQF Credit Allocation Marketing 1 Core 5 20 Basic Accounting Core 5 20 Business Communications Core 5 15 Principles of Economics Core 5 20 Business Management Core 5 25
Second Year Modules
Second Year Modules Core / Elective NQF Credit Allocation Marketing 2 Core 6 20 Financial Management 2 Core 6 20 Applied Statistics Core 6 20 Marketing / Business Research Methodology Core 6 20 Digital Marketing Core 6 20 Business Law Core 6 20
Third Year Modules
Third Year Modules Core / Elective NQF Credit Allocation Applied Marketing Strategy Core 7 25 Financial Management 3 Core 7 20 Marketing / Business Research Analysis and Application Core 7 30 Work Integrated Learning Core 7 25 Choose any 2 electives below: Project Management Elective 7 20 Global Marketing Elective 7 20 Product Management Elective 7 20 Marketing Channels Elective 7 20 Brand Management Elective 7 20
Admission Requirements
Bachelor of Marketing Management in Business Administration | NQF 7, SAQA ID: 111067
The minimum entry requirement for this qualification is:
- National Senior Certificate, Bachelor’s Degree Pass
- Mature Age Exemption
Your team will better understand customer behaviour, market dynamics, market research and data analysis, enhancing your team’s capabilities so your business stays ahead of the curve.
- Analyse the sales and marketing environment and design a sales and marketing business plan for a business to achieve its objectives.
- Design sales and marketing research projects that will solve management problems.
- Use analytical techniques, statistics, data and marketing research tools to design a sound marketing and research strategy.
- Interpret data and provide management with information needed to solve problems.
- Analyse and evaluate the financial, marketing and sales performance of a firm to determine relevant marketing and sales strategies.
- Analyse business problems and formulate strategies that will allow the organisation to prosper and grow.
- Evaluate alternative strategies from both a marketing, business and financial perspectives.
- Apply a systematic approach to analysing data and statistics to make data-driven, evidence-based decisions to meet business goals.
The GPHE Experience
GIFS Private Higher Education is a part of the leading training and education establishment in the financial services industry and has earned the trust of leading organisations in this fiercely competitive sector.
Backed by more than two decades of industry experience, our team is committed to cultivating excellence within your organisation through education.
We emphasise creative problem-solving to set graduates up for success in real-life business and marketing scenarios.
The degree is customised and designed for working individuals, ensuring immediate value for organisations through the practical application of in-depth industry knowledge.
What sets GPHE apart?
Learner Support
During orientation, we take the time to ensure learners understand the importance of the qualification in both a business and personal capacity.
We not only cover the course material, but we also highlight how their studies will positively impact their roles within their companies.
Throughout the three-year degree, students have access to discussion groups, live chats, WhatsApp groups, Exam preparation guides, the Technical support desk and the Academic support desk.
This comprehensive system guarantees that learners are equipped with the necessary resources to contribute effectively to your organisation’s ongoing success.
Academic Excellence
Maintaining our legacy of excellence in FET, GIFS private Higher Education and degree is accredited and recognized by leading authorities as tailored for the financial services sector.
We provide a wealth of knowledge through GPHE’s extensive academic resources. From comprehensive learner guides to interactive online forums and access to top-tier libraries, we give your team the essential tools they need to succeed.
We pride ourselves on maintaining esteemed accreditations, including:
- Quality assurance by the Council for Higher Education (CHE);
- Registration with the Department of Higher Education and Training (CHE Accreditation Number: 2019/HE07/007), and;
- Recognition by the Financial Sector Conduct Authority and The Insurance Institute of South Africa.
- As a Level 1 BBBEE company, we also support organizations in maximizing their BBBEE scorecard points in the skills development category.
Online Learning
Experience the future of education with our e-learning platform. Whether you or your team members are digital nomads or prefer the comfort of learning from home, our platform offers interactive courses, personalised support, and engaging experiences.
